Project Overview

I’m often asked by parents what advice can I give them to help get kids interested in science? And I have only one bit of advice. Get out of their way. Kids are born curious. Period.

– Mae Jemison

Based on a monthly kids’ science magazine, Eureka! goes beyond a traditional editorial brand. Its target group is Elementary school kids who are fascinated with science. As a wide-umbrella brand, it includes educational mobile and web applications, science-related promotional materials, and different kinds of science kits created in close collaboration with Elementary schools.

To connect with the young audience, the brand employs a vibrant palette of unisex colors. Inviting, graphic patterns catch your eye and grab your attention. Headlines and subheads set in the kid-friendly typeface Constantia introduce major themes. Body text set in Avante Garde Gothic looks clean and connected to science. The style and pacing of the brand give a ‘wow’ effect, encouraging kids to keep exploring. The brand successfully combines educational elements with more entertaining pieces, making the study of science look like an exciting game.



Color Palette